Stars & cannabis in the USA – Many celebrities have brought cannabis into pop culture since the 1990s. Whether through music, films or their own weed brands, they continue to shape the image of cannabis today. Here are some of the most famous names celebrating and promoting weed. Snoop Dogg, Kourtney Kardashian, Jay-Z, Wiz Khalifa, Justin Bieber are just some of the stars who support cannabis and earn money with their own celebrity cannabis brands. Tip: Here you can find German celebrities who invest in cannabis.
Wiz Khalifa
Wiz Khalifa has shaped modern weed culture with tracks such as Young, Wild & Free. He speaks openly about his daily consumption and has launched his own strain on the market with Khalifa Kush. His fans see him as the successor to Snoop Dogg when it comes to cannabis. Whether in music or in business: weed is an integral part of his brand.
Snoop Dogg has brought weed into pop culture since the 90s. His easygoing manner and sense of humor made him the figurehead of the scene. Today, he runs the Leafs by Snoop brand and actively invests in the cannabis industry. His consumption is legendary and he is considered an ambassador for legalization.
Jim Belushi runs his own cannabis farm, Belushi’s Farm, where he is personally involved in cultivation. The brand focuses on sustainable cultivation and hand-picked varieties.
Products: Cannabis flowers, Edibles
Market: USA
Special feature: home-grown with direct control by the founder
Kourtney Kardashian
Kourtney Kardashian uses cannabis as a business opportunity rather than a lifestyle. With her brand Poosh, she sells CBD products designed to promote skincare and wellness. She is focusing on the benefits of hemp for beauty and bringing the topic into the mainstream.
Reality TV star
CBD beauty products
Brand: Poosh
Joe Rogan
Joe Rogan is not only one of the most famous podcasters in the world, but also a staunch cannabis advocate. In his podcast The Joe Rogan Experience, he regularly talks about the benefits of weed, both for creativity and for medicinal purposes. He is a regular user himself and has repeatedly emphasized that he finds cannabis helps with mental relaxation and reflection.
Podcaster & UFC commentator
Known cannabis user
Advocates for legalization
Justin Bieber
Justin Bieber spoke openly about his former addiction to painkillers and his decision to use cannabis instead. He launched CBD pre-rolls on the market with his brand Peaches. He sees weed as part of a healthy lifestyle and uses it for relaxation.
Pop superstar
Own brand: Peaches
Relying on CBD instead of painkillers
Gwyneth Paltrow: Cann
Hollywood actress and Goop CEO Gwyneth Paltrow is an investor in Cann, a brand that offers cannabis-infused drinks. She sees cannabis as an up-and-coming market and supports products that combine wellness and pleasure.
Actress & entrepreneur
Investor in Cann
Focus on cannabis drinks
Mike Tyson
Boxing legend Mike Tyson turned to the cannabis business after his career. With Tyson 2.0, he sells his own strains and products. He runs a huge ranch where he says he smokes every day. His transformation from brutal fighter to relaxed stoner fascinates many.
Former boxing champion
Own brand: Tyson 2.0
Operates a weed ranch
Jay-Z
Jay-Z holds back on public consumption, but invests strategically in the cannabis industry. With Monogram , he sells premium products for discerning customers. He sees cannabis as a lucrative industry of the future and focuses on quality and branding. His influence as an entrepreneur brings weed into the high-end market.
Hip-hop mogul
Own brand: Monogram
Premium cannabis products
Bella Thorne
Bella Thorne has moved on from her Disney past and is now an entrepreneur in the cannabis industry. Her brand Forbidden Flowers is aimed particularly at young consumers. She sees weed as a source of inspiration for her creativity.
Former Disney star
Own brand: Forbidden Flowers
Creativity through cannabis
Lil Wayne
Lil Wayne is known for his massive weed consumption. With GKUA Ultra Premium, he has launched his own cannabis brand aimed at discerning consumers. His products are known for their powerful effects and exclusive strains.
Rap superstar
Own brand: GKUA Ultra Premium
Known for heavy consumption
Barack Obama
Barack Obama admitted in 2006 that he had regularly consumed cannabis as a teenager. Unlike many politicians, he never made a secret of this and spoke openly about his experiences. During his time in office, he campaigned for a more liberal drug policy, which ultimately contributed to legalization in several US states. Today, cannabis is legal in many parts of the USA: a change that began under Obama’s administration.
44th US President
Previous cannabis use
Promoted legalization debate
Here you can find the legendary interview with Barack Obama.
Seth Rogen
Actor and comedian Seth Rogen is one of Hollywood’s best-known stoners. With films such as Pineapple Express he has brought stoner culture to the big screen. His brand Houseplant not only offers cannabis, but also stylish stoner accessories. He actively campaigns for legalization and lives the lifestyle authentically.
Comedy icon
Own brand: Houseplant
Known for stoner movies
Elon Musk
Elon Musk caused a stir in 2018 when he smoked a joint live on Joe Rogan’s podcast. The image of the Tesla CEO with a blunt went viral and led to an investigation into SpaceX by NASA. Musk later claimed that he had little experience with cannabis and did not know how to smoke properly. Nevertheless, he remains one of the most well-known personalities to be publicly associated with weed.
Tech billionaire & Tesla founder
Joint on the Joe Rogan Podcast
NASA investigation into SpaceX
Kristen Stewart
Kristen Stewart is one of the few Hollywood actresses to speak publicly about her cannabis use. She has been photographed several times with joints and describes weed as an integral part of her everyday life. She is committed to normalization.
Hollywood star
Open weed consumption
Advocates for legalization
Jaleel White
Jaleel White, known as Steve Urkel from All Under One Roof, has founded his own cannabis brand. ItsPurpl sells exclusive purple strains inspired by his iconic TV character. He sees cannabis as a new creative opportunity.
Ex-TV star
Own brand: ItsPurpl
Strains inspired by Steve Urkel
Whoopi Goldberg
Whoopi Goldberg actively promotes cannabis as a medicine, especially for women. With her brand Whoopi & Maya, she offered products specifically for menstrual cramps. She sees weed as a natural remedy and speaks openly about its benefits. Even though the brand has since been discontinued, she remains an important voice in the industry.
Hollywood legend
Former brand: Whoopi & Maya
Focus on medical cannabis
Woody Harrelson
Woody Harrelson has been one of the best-known cannabis activists in Hollywood for decades. He has often been spotted smoking joints and actively campaigns for legalization. In 2022, he opened his own weed lounge in Los Angeles. For him, cannabis is a question of freedom and sustainability.
Hollywood star
Own cannabis lounge
Long-time cannabis activist
And last but not least, outside any competition:
Bob Marley
Bob Marley remains the ultimate icon of cannabis culture. His music, his lifestyle and his Rastafarian roots made him a symbol of weed and spirituality. His family continues his legacy with the Marley Natural brand. To this day, his name stands for high-quality reggae and a deeper connection to cannabis.
From musicians to Hollywood stars, cannabis is now an integral part of pop culture. Celebrities are using their reach to celebrate weed and tap into business opportunities. The industry is growing rapidly and household names are driving legalization. What used to be rebellious is now business.
Are there any German celebrities investing in cannabis? Yes of course, read more here:
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